Male-Targeted Self-Care Campaigns - AXE is Inviting Modern Men to Explore Their "Bathsculinity" (TrendHunter.com)

(TrendHunter.com) The majority of self-care marketing may be directed towards women but AXE wants to remind men that they also need to invest in taking care of themselves—and it is doing so by encouraging guys to...

from TrendHunter.com - Cosmetics and Beauty Trends http://bit.ly/2IEjsjH